360MC: Research – Richard Ayoade

My chosen media practitioner that i will be focusing on in this task is Richard Ayoade, in the early part of he’s career he appeared in Footlights, Ayoade acted in and wrote many shows. He wrote two pantomimes: Sleeping Beauty, and Grimm Fairy Tales. Ayoade acted in both Footlights in 1997 and 1998 touring shows: Emotional Baggage and Between a Rock and a Hard Place.  Ayoade is now a recognisable face, owing to his role as a socially awkward Maurice Moss in Channel 4’s The IT Crowd. In 2008, he won the award for an outstanding actor in a television comedy series at the Monte-Carlo Television Festival for his performance. In 2009, and also won a BAFTA for Best Male Comedy Performance for his performance in the show’s 2013 special.

In 2010, Ayoade released his debut directorial feature, Submarine, a comedy-drama film adapted from the 2008 novel. The film was produced by Warp Films and Film4 and musician Alex Turner of Arctic Monkeys contributed five original songs to the soundtrack.



2003 Hello Friend Computer Man Short Film
2004 The Life and Death of Peter Sellers Wedding Photographer
2005 Festival Dwight Swan
2009 Bunny and the Bull Museum Curator
2012 The Watch Jamarcus
2014 The Boxtrolls Mr. Pickles Voice


2008 At the Apollo Director
2010 Submarine Writer, director
British Independent Film Award for Best Screenplay
Palm Springs International Film Festival Directors to Watch Award
Giffoni Film Festival Award for Best Film
Nominated—BAFTA Award for Outstanding Debut by a British Writer, Director or Producer
Nominated—London Film Critics’ Circle Award for Breakthrough British Filmmaker
Nominated—Evening Standard British Film Award for Most Promising Newcomer
Nominated—Writers’ Guild of Great Britain Award for Best Film Screenplay
2013 The Double Writer, director
Nominated—London Film Festival Award for Best Film
Nominated—Black Reel Award for Best Foreign Film
Nominated—Tallinn Black Nights Film Festival Grand Prize
Nominated—Tokyo International Film Festival Grand Prix


2004 Garth Marenghi’s Darkplace Dean Learner / Thornton Reed 6 episodes
co-creator, writer, director
2004 AD/BC: A Rock Opera Joseph Television special; also writer and director
2004–2007 The Mighty Boosh Saboo 5 episodes; also script editor and wrote episode: “The Chokes”
2005 Nathan Barley Ned Smanks 6 episodes
2006 Man to Man with Dean Learner Dean Learner 6 episodes; also co-creator, writer, director, executive producer
2006 Time Trumpet Himself 6 episodes
2006 Snuff Box Music Show Host 2 episodes
2006–2010, 2013 The IT Crowd Maurice Moss 25 episodes
British Academy Television Award for Best Male Comedy Performance (2014)
2007–2015 The Big Fat Quiz of the Year Himself 9 episodes
2011 Community Directed episode: “Critical Film Studies”
2011 Crooked Man Stand-up special; also director
2012 Full English Edgar (voice) 6 episodes
2012–2014 Noel Fielding’s Luxury Comedy Various Characters 6 episodes
2013 Was It Something I Said? Himself 8 episodes
2013–present Strange Hill High Templeton (voice) 26 episodes
2013–present Gadget Man Himself (host) 19 episodes
2015 The Vicar of Dibley Bernard Episode: “The Bishop of Dibley”
2015 Danger Mouse The Snowman (voice) 3 episodes
2015–present Travel Man Himself (host) 12 Episodes
2016 Apple & Onion Onion (voice) Pilot

Music Videos Directed

2007 Arctic Monkeys “Fluorescent Adolescent”
2007 Super Furry Animals “Run Away”
2008 Vampire Weekend “Oxford Comma”
2008 The Last Shadow Puppets “Standing Next to Me”
2008 The Last Shadow Puppets “My Mistakes Were Made for You”
2008 Vampire Weekend “Cape Cod Kwassa Kwassa”
2009 Kasabian “Vlad the Impaler”
2009 Arctic Monkeys “Crying Lightning”
2009 Arctic Monkeys “Cornerstone”
2009 Yeah Yeah Yeahs “Heads Will Roll”
2016 Radiohead “Tinker Tailor Soldier Sailor Rich Man Poor Man Beggar Man Thief”

Ayoade’s first book Ayoade on Ayoade: A Cinematic Odyssey was published by Faber and Faber on 2 October 2014. It looks at the nature of interviews and books that document and analyse the careers of iconic film directors (e.g. Orson Welles and Martin Scorsese).

The book parodies Faber’s Directors on Directors series, in which critically celebrated filmmakers discuss their work. A Cinematic Odyssey sees Ayoade conduct several interviews with himself in which he discusses his work and enthusiasm for the world of cinema.

Ayoade has also directed multiple music videos for the Arctic Monkeys, the Last Shadow Puppets, Vampire Weekend as well as Kasabian and the Yeah Yeah Yeahs. In 2007 he directed a live Arctic Monkeys DVD entitled At the Apollo, which was recorded at the Manchester Apollo. It was previewed at Vue cinemas across the UK during October 2008 and was released on DVD, winning the “Best DVD” title at the NME Awards that year.

In regards to Submarine, when he directed the film he had a well thought out plan for how the film should be portrayed visual, there are multiple scenes through my research that he actually took over as a camera operator and instead of using a traditional digital film camera he resorted to using a classic film camera. In the shot you see the camera he use’s it dives the audience watching the film to feel like they are also taking part in actions that the actors are portraying on screen with almost surreal elements Embedded in he’s first full length indie film.

In short, the 38 year old actor/writer/director would have you believe he is a hopeless loser. Saying “This probably illustrates why I haven’t done many … um, you know, I’m just terrible. At talking. With words.”

From the research i’ve done of this media practitioner i’ve learned that he’s media career after he’s acting roles was a slow but well done build up to become a director for two critically acclaimed films, with most aspiring directors starting off making music videos for local and upcoming bands. Where as he made music videos for some of the biggest bands in the UK/World and having that on your cv would be any studios dream of signing you on to do a bigger feature length down the line either making your own film or being taken under the wing by independent film companies.




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